Slow fashion garners its name from one simple fact: it's slow to produce. Why? Because the company must invest care and quality-control into their creations every step of the way.
Although it's a longer road, we would rather be a part of this avenue. We distinguish ourselves by maintaining strict inspection standards for our fabrics. Next, as the fabric is transformed into Chelsea King pieces, its future rests in the hands of our skilled sewers. Within the calm and quiet atmosphere of our small local ateliers, every aspect of the production process is gradual. But with fast fashion, on the other hand, picture this: noisy factory spaces; fast machine production lines; and cheap, poorly woven textiles.
There's nothing human about it. However, countless companies work this way because the more products a manufacturer can make, the more the cost of production goes down. But here's the problem: when you prioritize speed over quality, you'll never have a garment that lasts. That's the crux of fast fashion. Although it's cheaper, it never lasts. And what's worse, these garments eventually end up in landfills, which crowds our environment even more.
Our slow fashion efforts protect our environment while offering excellent quality, but this process is very slow. It demands diligence, time and care to make every single handmade Chelsea King product. This slow, luxury approach to our production helps us deliver the quality and value our products are known for.