Chelsea King started as an idea that at first seemed as understatedly chic as the scrunchies that later came to define our company. It was while traveling to visit my sister, who for a time lived and worked in London, that the inception of our little dream started to take form. She lived in an amazing area. Beautifully distinguished. Discretely elegant. Charmingly confident. We loved our walks down her street past the posh boutiques, quaint cafés and markets. It was on one of those walks, while returning home after a little shopping. We stopped to indulge in a sweet something at a local café in the sophisticated area of Chelsea and continued our stroll down King’s Rd. back to her flat. I fell in love with the loveliness that encompassed that neighborhood. Little did I know then, that it would play such a large role in our direction today.
An essential for every girl’s bag, Chelsea King scrunchies are an effortless upgrade to a damaging elastic. Not to mention they’re a luxuriously simple compliment to any outfit. In truth, while an understated essential, our scrunchies are anything but simple. Our highest quality textiles, and well thought designs and colors are proudly handmade, and shipped with love.
We hope you love yours. Xoxo