Using Tofino Towel Co.’s super soft luxe Turkish cotton, we had the incredible opportunity to upcycle their designs into our signature scrunchies. These certified organic cotton patterns are some of our faves. Not to mention the incredible story behind this upcycle partnership, Tofino Towel’s eco-friendly efforts, and their gracious support of the Turkish artisans who carry forward the generation’s old tradition of hand-looming. See more of the story here